Privacy policy

Privacy Policy

Last updated: July 29, 2026

This Privacy Policy explains how IIIYV LLC, operating as IIIYV (“IIIYV,” “we,” “us,” or “our”), collects, uses, discloses, and protects personal information when you visit www.the3yv.com, place an order, communicate with us, create an account, subscribe to marketing, or otherwise interact with our products and services.

For purposes of this policy, “you” and “your” refer to customers, website visitors, account holders, marketing subscribers, and other individuals who interact with IIIYV.

This policy does not limit any privacy or consumer rights that cannot legally be waived.

1. Personal Information We Collect

The information we collect depends on how you interact with IIIYV.

Information You Provide

You may provide us with information including:

  • Name
  • Email address
  • Telephone number
  • Billing and shipping addresses
  • Account login and profile information
  • Products viewed, selected, saved, or purchased
  • Order and transaction information
  • Marketing preferences
  • Reviews, photographs, comments, or other submitted content
  • Customer-support messages
  • Return, refund, and shipping-claim information
  • Any other information you voluntarily provide

When necessary to investigate damaged, defective, incorrect, or missing merchandise, we may also collect photographs of products, packages, shipping labels, or delivery locations that you choose to provide.

Payment Information

Payment information is collected and processed through Shopify and other authorized payment providers.

Full payment-card information is generally processed by those providers rather than stored directly by IIIYV. We may receive limited transaction information, such as:

  • Payment status
  • Payment method type
  • Billing address
  • Transaction amount
  • The final digits of a payment card
  • Fraud-screening or verification results

Information Collected Automatically

When you visit or interact with the website, IIIYV and its service providers may automatically collect information such as:

  • IP address
  • Browser type
  • Device type
  • Operating system
  • Approximate location derived from an IP address
  • Referring website or source
  • Pages and products viewed
  • Search activity
  • Cart and checkout activity
  • Dates and times of visits
  • Interactions with advertisements, emails, or website features
  • Cookie, pixel, and similar technology identifiers
  • Website performance, error, and diagnostic information

2. Information Received From Other Sources

IIIYV may receive personal information from third parties that support the store and its operations, including:

  • Shopify
  • Payment providers
  • Fraud-prevention and identity-verification providers
  • Fulfillment and manufacturing partners
  • Shipping carriers
  • Analytics providers
  • Advertising and social-media platforms
  • Email and SMS marketing providers
  • Customer-service providers
  • Applications connected to the Shopify store

We may also receive information when a customer interacts with IIIYV through a third-party platform, advertisement, social-media account, or shopping channel.

Information obtained from third parties is handled in accordance with this Privacy Policy and any restrictions imposed by the applicable provider.

3. How We Use Personal Information

IIIYV may use personal information to:

Provide Products and Services

  • Process and fulfill orders
  • Confirm payments
  • Arrange shipping and delivery
  • Provide tracking information
  • Process returns and refunds
  • Respond to customer-service requests
  • Manage customer accounts
  • Communicate about orders or transactions
  • Investigate delivery, product, or payment issues

Operate and Improve the Store

  • Maintain and improve the website
  • Analyze website traffic and product performance
  • Understand how customers use the store
  • Improve product selection, content, and customer experience
  • Diagnose errors and technical problems
  • Develop new products, services, and features

Marketing and Advertising

  • Send promotional emails or text messages when consent or another lawful basis applies
  • Notify customers about products, releases, promotions, and restocks
  • Measure the effectiveness of advertisements
  • Create audiences for advertising campaigns
  • Personalize website content and advertising
  • Understand whether an advertisement resulted in a website visit or purchase

Security and Fraud Prevention

  • Verify transactions
  • Detect and investigate suspected fraud
  • Prevent unauthorized account activity
  • Protect the website, customers, and IIIYV
  • Enforce purchasing limits and store policies
  • Prevent misuse, illegal activity, and security threats

Legal and Business Purposes

  • Maintain financial and transaction records
  • Comply with tax, accounting, and legal obligations
  • Respond to lawful government or court requests
  • Establish, exercise, or defend legal claims
  • Enforce the Terms of Service and other policies
  • Complete a merger, financing, sale, restructuring, or similar business transaction

4. Cookies and Similar Technologies

IIIYV and its service providers may use cookies, pixels, tags, software development kits, local storage, and similar technologies.

These technologies may be used to:

  • Keep the website functioning
  • Remember customer preferences
  • Maintain carts and sessions
  • Support secure checkout
  • Measure website traffic
  • Understand product and page performance
  • Prevent fraud
  • Personalize content
  • Measure and deliver advertising

Some cookies are necessary for the store to operate. Other cookies may support analytics, personalization, or advertising.

You may manage cookies through your browser settings and through any cookie-preference tool displayed on the website. Blocking certain cookies may prevent parts of the website from working properly.

5. Analytics

IIIYV may use Shopify analytics and Google Analytics to understand how visitors interact with the website.

These services may process information such as:

  • Device and browser information
  • Approximate location
  • Website sessions
  • Pages and products viewed
  • Cart and checkout activity
  • Purchases and other website events

Analytics information helps IIIYV measure store performance, troubleshoot problems, and improve the customer experience.

Google Analytics uses identifiers and cookies to distinguish users and sessions, subject to the applicable privacy settings and consent controls. Google’s default Analytics implementation can collect session statistics, approximate geolocation, and browser and device information. 

6. Advertising and Social-Media Tools

IIIYV may use advertising and measurement services provided by Meta, Google, Shopify, and other platforms.

These services may receive information concerning:

  • Website visits
  • Product views
  • Cart activity
  • Checkout activity
  • Purchases
  • Advertisement interactions
  • Device and browser identifiers
  • Hashed or otherwise protected contact information when properly configured and permitted

This information may be used to measure advertising performance, limit repeated advertising, build advertising audiences, or display advertisements that may be more relevant.

IIIYV does not sell personal information for money. However, certain privacy laws may define the use of advertising cookies, pixels, or audience tools as “selling,” “sharing,” or processing for targeted advertising.

Where applicable, you may request to opt out of such activity through any privacy-choice tool provided on the website or by contacting IIIYV.

7. Email and Text-Message Marketing

IIIYV may send marketing emails or text messages only as permitted by applicable law and the customer’s marketing preferences.

You may unsubscribe from marketing emails by using the unsubscribe link included in the message.

You may opt out of IIIYV marketing text messages by replying STOP. You may reply HELP for assistance. Message and data rates may apply, and message frequency may vary.

Opting out of marketing does not prevent IIIYV from sending necessary communications concerning:

  • Orders
  • Payments
  • Shipping
  • Returns
  • Refunds
  • Account security
  • Customer-service requests

IIIYV may use Postscript or another messaging provider to operate its SMS or MMS program. Information associated with the messaging program may include:

  • Telephone number
  • SMS consent records
  • Message history
  • Message engagement
  • Order and shopping activity
  • Subscriber preferences

The separate Messaging Terms and Messaging Privacy Policy presented when SMS consent is collected also apply to that program.

8. How We Disclose Personal Information

IIIYV may disclose personal information to the following categories of recipients when reasonably necessary:

Shopify

Shopify hosts and supports the online store, checkout, customer accounts, order management, security, analytics, and related commerce functions.

Payment and Fraud-Prevention Providers

These providers process transactions, verify payment information, and help detect unauthorized activity.

Fulfillment and Manufacturing Partners

These partners may receive order and delivery information necessary to produce, package, or fulfill merchandise.

Shipping Carriers

Carriers receive information required to transport, track, and deliver orders.

Analytics, Advertising, and Marketing Providers

These providers help measure traffic, analyze store activity, operate marketing programs, and deliver or measure advertisements.

Technology and Professional-Service Providers

IIIYV may use providers for website hosting, cloud storage, email, SMS, customer service, accounting, security, legal assistance, and business operations.

Legal and Government Authorities

Information may be disclosed when reasonably necessary to:

  • Comply with applicable law
  • Respond to a subpoena, court order, or lawful request
  • Investigate fraud or illegal activity
  • Protect the rights, safety, and property of IIIYV, customers, or others
  • Enforce store policies

Business Transactions

Information may be disclosed during an actual or proposed merger, acquisition, financing, restructuring, asset transfer, bankruptcy, or sale of all or part of the business.

IIIYV does not authorize service providers to use customer information for purposes unrelated to the services they perform, except where independently permitted by law or disclosed in the provider’s own privacy notice.

9. Public Content and Social Media

Reviews, photographs, comments, testimonials, or other information submitted to a public portion of the website may be visible to other people.

Information posted publicly may be copied, shared, or used by others outside IIIYV’s control. Do not submit information publicly that you do not want others to see.

Interactions with IIIYV through Instagram, TikTok, Facebook, or another third-party platform are also subject to that platform’s privacy practices.

10. Data Retention

IIIYV retains personal information only for as long as reasonably necessary for the purposes described in this policy.

Retention periods may depend on:

  • Whether you maintain a customer account
  • Whether an order or return remains active
  • Customer-service needs
  • Fraud prevention
  • Tax and accounting requirements
  • Legal and regulatory obligations
  • Dispute resolution
  • Contract enforcement
  • Consent and marketing preferences

Some records may be retained after a customer requests deletion when retention is required or permitted by law.

11. Data Security

IIIYV uses reasonable administrative, technical, and organizational measures designed to protect personal information.

However, no website, storage system, payment system, or method of electronic communication can be guaranteed completely secure.

You are responsible for protecting account credentials and should notify help@the3yv.com promptly if you believe an account or transaction has been compromised.

Do not send full payment-card numbers, account passwords, Social Security numbers, or other highly sensitive information through ordinary email or the contact form.

12. Your Privacy Rights

Depending on where you live, you may have rights concerning personal information, including the right to request:

  • Access to personal information
  • Confirmation that information is being processed
  • Correction of inaccurate information
  • Deletion of information
  • A portable copy of information
  • Restriction of certain processing
  • Withdrawal of consent
  • An opt-out from certain targeted advertising, sale, or sharing
  • An appeal of a denied privacy request

These rights are not absolute and may be subject to legal exceptions.

To submit a request, email help@the3yv.com with the subject line Privacy Request.

Include enough information for IIIYV to understand the request and reasonably verify your identity. IIIYV may request additional verification before providing, correcting, or deleting personal information.

An authorized agent may submit a request where permitted by law. IIIYV may require proof that the agent is authorized to act on your behalf.

IIIYV will not unlawfully discriminate against you for exercising an applicable privacy right.

13. Communication Preferences

You may manage promotional communications by:

  • Selecting the unsubscribe option in a marketing email
  • Replying STOP to marketing text messages
  • Updating available customer-account preferences
  • Contacting help@the3yv.com

Marketing preferences may take a reasonable amount of time to process.

You may continue receiving transactional or service-related messages after opting out of marketing.

14. International Data Processing

IIIYV is based in the United States.

Personal information may be transferred to, stored in, or processed in the United States or another country where IIIYV’s service providers operate.

Those countries may have privacy laws that differ from the laws where you live. Where required, IIIYV and its service providers may use recognized safeguards for international data transfers.

15. Children’s Privacy

The website is not directed to children under 13, and IIIYV does not knowingly collect personal information directly from children under 13.

A parent or legal guardian who believes a child has provided personal information may contact help@the3yv.com to request review and deletion.

IIIYV does not knowingly sell or share the personal information of individuals under 16 for targeted advertising.

16. Third-Party Websites

The website may include links to websites, services, or platforms not operated by IIIYV.

IIIYV is not responsible for the independent privacy, security, content, or practices of those third parties. Review the applicable third party’s privacy policy before providing personal information.

17. Changes to This Privacy Policy

IIIYV may update this Privacy Policy to reflect changes in:

  • Business operations
  • Products and services
  • Technology
  • Service providers
  • Privacy practices
  • Legal requirements

The revised policy becomes effective when posted with an updated date, unless applicable law requires another form of notice.

18. Contact IIIYV

Questions, complaints, or privacy requests may be directed to:

IIIYV LLC
Email: help@the3yv.com
1137 Tamarack Circle
Chattanooga, TN 37412
United States

We typically respond to general inquiries within 1–2 business days. Privacy requests will be handled within the timeframe required by applicable law.